This is interesting - - IndoorAtlas is a Finnish company that combines a mobile device's internal compass with proprietary indexing of indoor magnetic fields to allow tracking of individuals indoors. The world of location-based ad targeting comes indoors to the world of grocery stores and department stores. Walking down aisle 16 and you get an alert that Coke is on sale.
Lost in the mall? IndoorAtlas could be a lower cost platform to guide you to your next pair of shoes.
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