- IDEO is an expert at the innovation process - - understanding the process is hugely important.
- An engineer was placed in charge of the project team. Not because he was senior or an expert at shopping charts - - he was placed in charge because he was good with groups.
- The project team is multidisciplinary - - this is a key to innovation success.
- IDEO is very good at exploring all points of view - - they find the real experts.
- Enlightened trial and error combined with fail often to success early.
Monday, January 7, 2013
The IDEO Shopping Cart
CBS 60 Minutes ran a profile of IDEO last night. This is short segment by ABC News on IDEO and the innovation process associated with the development of a new shopping chart. Several key points in the video: