Monday, January 7, 2013

The IDEO Shopping Cart

CBS 60 Minutes ran a profile of IDEO last night.  This is short segment by ABC News on IDEO and the innovation process associated with the development of a new shopping chart.  Several key points in the video:
  • IDEO is an expert at the innovation process - - understanding the process is hugely important.
  • An engineer was placed in charge of the project team.  Not because he was senior or an expert at shopping charts - - he was placed in charge because he was good with groups.
  • The project team is multidisciplinary - - this is a key to innovation success.
  • IDEO is very good at exploring all points of view - - they find the real experts.
  • Enlightened trial and error combined with fail often to success early.

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