- The site makes me smarter and up to date on things I care about. It has depth and is very professional. One question that CDM should be thinking about is, "Smarter About What?"
- It is time well spent.
- Even if I disagree with information on this site, I feel I have learned something valuable.
- I look at this site as educational. I am gaining something.
- They do a good job covering important topics. They don't miss things.
- It addresses issues or topics of special concern to me.
- It updates me on things I try to keep up with.
All website like CDM's are doing a much better job regarding thinking directly about the audience in creating "experience-oriented" content. The next step for many sites is the persistence of memory issue - "I can remember this important information later."