Which project would you have avoided last year?

From the Viewpoint column in the current issue of Engineering News-Record by Thomas C. Schleifer - A Formula For Survival:

"The successful contractor of the future will be profitable in good markets and bad, and the drive for size measured in sales will be replaced with a drive for prosperity measured in profitability.  I have often ask contractor audiences whether they would like to pick one project from the prior year and not have done it.  The answer is an almost universal yes.  These construction business people are saying, in effect, that they would opt for a smaller sales volume in order to make more profit - which, of course, is accomplished by avoiding money-losing jobs."