Thursday, April 21, 2011
New Metrics for Water
The term "water neutral" is another interesting metric and much stated goal. Coke is a good example. Coke uses enough water in its global operations each day to provide all the water necessary for an American metro area of 1.5 million people. What "water neutral" means for a company like Coke is rather interesting. Almost all of Coke's products end up either in the toilet or urinal - - typically the average Coke customer closes the water cycle in a few hours. The input side of the soft drink - - the corn syrup is another matter. Very hard to think of Coke as "water neutral" when you start to think of the acres and acres of corn fields in Iowa - - and the water that the corn requires.
More on Intel is at - - Intel Water Footprint.