Story telling requires story tellers. To create an effective story at your next presentation, you need to understand the following aspects of verbal packaging:
- Word Choice - - Words help people form thoughts, feelings, and attitudes toward a person or subject. When you master the use of words, you will become more credible and convincing.
- Rate of Speech - - Speeches delivered at a fast rate are rated more influential than those presented at slow or even moderate speeds, because people who speak faster appear more competent and knowledgeable. Obviously, you need to vary your rate of speech, or people will become tense and tune out.
- Vocal Fillers - - Watch um, er, uh or my favorite - - you know. These types of fillers can destroy your presentation, annoy people, hurt your credibility, and make listeners tense.
- Pitch and Inflection - - When you have a high pitch, you are judged as nervous, excited, or vulnerable. A low pitch tends to show more strength, confidence, and assurance. You will also notice that influential people use inflection in their voices to show confidence and authority.
- Volume - - You only have three options - too soft, too loud, or just right. Remember that raising you volume for impact is not as effective as lowering your voice. When you want the audience to really lean forward and listen, try speaking a bit lower.
- Articulation - - When you are talking to someone or delivering a presentation or speech, clearly articulate every phrase and word. A clear and coherent presentation radiates congruence.