- Workaround - - Does the insight suggest an opportunity to remedy the underlying problem itself, not just the symptom? Global warming a problem? Just shave the bears. Let's define "Bear Shaving" as the efforts we make to deal with the symptoms of a problem instead of addressing the cause of the problem.
- Values - - Does the insight suggest an opportunity to address a change in what consumers' value?
- Inertia - - Does the insight suggest an opportunity to leverage a habit or break a habit?
- Shoulds versus Wants - - Does the insight suggest an opportunity to turn wants into shoulds? Or shoulds into wants?
Saturday, April 2, 2011
Engineering Insight and Bear Shaving
At a very basic level, engineering is fundamentally about the discovery of opportunities. As I have discussed before - - opportunities are totally context dependent. Consider the following mental checklist involving engineering insight and opportunity recognition:
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