Ok - the car model is $65,000 (and 500 people probably know Maserati has an under $100 K car). Maybe a good ad placement!!
Sunday, February 2, 2014
An Engineer Looks at a Super Bowl Ad
Maserati - you spend $3,000,000 on an ad (not counting production costs) that maybe 3,000 people can buy. The old cost-benefit analysis is not made for the world of advertising.
Ok - the car model is $65,000 (and 500 people probably know Maserati has an under $100 K car). Maybe a good ad placement!!
Ok - the car model is $65,000 (and 500 people probably know Maserati has an under $100 K car). Maybe a good ad placement!!
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